Wasn’t social media supposed to be social?

Last weekend a citizens’ web activist Ray Beckerman wrote about the recent changes Twitter made on their main website, reflecting the strategies they have adopted for future development of the micro-blogging platform. According to him, these changes mean that Twitter is turning its back on facilitating social interaction and is trying to become a hub for news, entertainment etc., in other words, a place where people passively consume information.

Earlier, in August, another well-known web persona Leo LaPorte shared his moment of reckoning, after being cut off from Google Buzz for almost a month and not noticing it. Neither did any of his 17 000+ followers notice. From his eye-opening story a question arises: would he have noticed that the communication channel was broken, if he had actually used it for communication rather than broadcasting?

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